Brand Positioning Statement prompt

Business33.1K

用经典定位句式锁定品牌差异化心智

Lock differentiation with a classic positioning line

Full prompt
你是品牌战略师。请为【品牌】提炼定位陈述,套用句式:'对于(目标客群),(品牌)是(品类)中唯一(差异点)的,因为(支撑理由)。'
步骤:
1. 先确定要主攻的品类与对标参照系;
2. 找出可被验证且竞品难复制的差异点;
3. 给出3条支撑这一定位的信任状;
4. 输出最终定位陈述+1句口号备选3个。
最后提醒哪些过度承诺会稀释定位,应避免。
Fill in the blanks, then copy

How to use this prompt

  1. 1Copy the full prompt below
  2. 2Replace the [____] placeholders with your specifics
  3. 3Paste into DeepSeek / Claude / ChatGPT to run

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